Build the media around how people actually shop for cars.
Automotive media works best when it is built around customer intent.
Some customers are actively searching for a specific model or dealership. Others are comparing vehicles, watching the market or waiting for the right stock or offer.
We use Google Search, Performance Max, Vehicle Listing Ads, Meta, inventory-led advertising, video and audience data to build the right mix around the dealership's objective. The mix changes with the stock, the market, the audience and the commercial objective.
A dealer with strong demand but poor stock turn needs a different media strategy from a dealer trying to build share in a competitive PMA. A high-volume used-car operation needs a different balance again.
The job is to understand where the opportunity is, then build the channel mix, audience strategy and creative around it.
We do not start with an ad product and try to make the dealer fit it. We start with the commercial problem and build the media around it.
Channels we use
- Google Search
- Performance Max
- Vehicle Listing Ads
- YouTube
- TikTok
- Inventory-led advertising
- Audience data
Inventory-led advertising: one live stock feed running across search, social and display, priced and updated as the yard changes.
What the media may need to do.
- Capture active demand
- Build consideration
- Keep relevant stock visible
- Support ageing stock
- Promote offers and campaign priorities
- Create more qualified opportunities
Are you buying media, or building a strategy around how customers actually shop?
Automotive creative has to move at dealership speed.
Stock changes quickly, offers have deadlines and OEM campaigns often need to be localised fast.
We produce creative for inventory, retail offers, service, trade-ins, OEM campaigns, social, display and video, either working from existing brand assets or building the campaign from the ground up.
Most day-to-day creative can be turned around in one to two business days.
Customers are finding dealerships in new ways.
Google Business Profile, Maps, reviews, directories, website content and social activity all help shape how a dealership is found and understood online.
AI search is adding another layer. These platforms need clear, consistent signals about the business before they can confidently reference it.
We help dealers strengthen that local footprint and build the signals that contribute to AI Mentions.
Signals we work across
- Google Business Profile
- Reviews
- Directories
- Local content
- Social
- AI Search
Generating the lead is only part of the job.
Customers do not always answer the first call. They enquire after hours, compare other vehicles or simply need more time.
Through Matador, we help dealerships respond faster, follow up more consistently and keep good opportunities engaged until the sales or service team needs to step in.
AI handles the repetitive contact. The dealership team handles the relationship.